E-commerce Growth Strategy for January 2021
January 11, 2021
Plan for e-commerce in 2021.
January has arrived and the entire e-commerce industry of Australia is breathing a collective sigh of relief. After a bumper 2020 and a Christmas season dominated by online shopping, January is offering the chance for rest and most important reflection.
While e-commerce shopping in 2020 became necessary due to lockdowns and restrictions across the country, 2021 will show continued growth in this space. This year will be defined by changing consumer preferences as we negotiate an economic recovery locally and abroad. This month we focus on the lessons of the last year and to create a strategy for e-commerce businesses moving forward.
Follow these steps in January to make the rest of 2021 profitable:
Manage Cash Flow
January delivers a slowdown in sales and paying accounts with Australia Post or couriers. This means it is extremely important to focus on cash flow once the busy December season is over. Due to the decrease in sales in January do not rely on new revenue to pay outstanding accounts. Settle it from the sales from the previous quarter. An outstanding balance at the beginning of the year can easily snowball as the year goes on.
One area of focus should be settling all final accounts. For e-commerce it is no surprise that postage will be one of the biggest invoices due in January. One important thing to keep in mind is that Australia Post invoices can be very large due to increased sales and returns and exchanges. It is critical to ensure the correct amount is set aside to cover these expenses.
Stock Management
The less busy time in January is a perfect time to do a stock take. This can help e-commerce brands achieve two goals. One is to keep on top of inventory and the other is train staff in any new stock or changes.
While January can and should be a time to relax after the mad rush of Christmas, it can also be used effectively to touch base with staff and planning for stock management.
Managing Refunds and Returns
E-commerce return rates can go up by almost 50% above normal after the holidays. Returned holiday gifts is the biggest problem for e-commerce retailers. In addition, clothing and shoes are returned at the highest rate year-round, especially because customers often buy multiple sizes with the intention of returning items that don’t fit. It is important to manage returns properly and hang onto profits.
Review the data from past returns and calculate the average e-commerce return rate for your business. If it’s below 30%, that is really healthy. If it’s higher, it might be time to implement strategies to reduce your return rate. Of course, clothing always has a higher e-commerce return rate, so start thinking about pricing that includes this as part of the cost of doing business.
If tracking e-commerce return rates hasn’t been done before in your business, it’s time to add that metric to the key performance indicators (KPIs) for your business. A clear understanding of how e-commerce returns affect profit margin helps to establish both pricing and paid return label costs that keep your business profitable in the long term.
Review Sales
The slower summer months is also a good time to review the sales of the last quarter. This can easily be achieved when completing your stock take, no need to schedule extra tasks.
When restocking review what has been selling and what is not. If you need less or should discontinue products now is a perfect time to make that call. It is also important to review margins on sales. Do you need to put your prices up? Or are your margins good enough to lower prices and become more competitive. These are great pieces of information to have early in the year. And finally, review which channels are making most sales. For example, are most sales coming through your own site or third-party sites such as eBay, Kogan or Amazon. Understanding where to focus and what to let go is a great way to build more value into your sales strategy.
Review Marketing and Advertising Budgets
Now that the busiest quarter of the year is over it is a perfect time to reflect on marketing and advertising budgets. While there is no perfect mix, budgets for marketing in 2021 should grow to maintain and increase business in an environment where online spending is only set to increase.
Consider which platforms worked best for you. If email marketing in newsletters or social media platforms provided results plan on increasing spends in those areas. Often a good guide is to increase spending budgets by at least 10%. However, this is only a guide, each business should review their spends to decide on their increases.
On the other hand, if certain platforms or types of content where underperforming now is the perfect time to revise spending in this area. Marketing is a complex mix of content, platforms and ad spends, however, looking at the busiest time of the year provides the most clarity on what is working and why.
Read Catch of the Decade
Gabby Leibovich and Hezi Leibovich, two of Australia’s most successful online entrepreneurs wrote a book, Catch of the Decade. This book explains how they built, launched, merged, and sold some of the most disruptive businesses in Australia: Catch, Scoopon, Menulog and Luxury Escapes. We at 360 Accounting believe this is foundational reading for any business owner in the e-commerce space. This book contains secrets and strategies to shorten a new or seasoned business owner’s learning curve, lists mistakes to avoid, and helps your business thrive in these uncertain times.
Any Questions?
While the silly season is over, we cannot stress enough the importance of learning, taking stock and building for the future in January. Of course, if you have any questions or would like to schedule a review of your books please get in touch. We are always happy to help.
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Navigating Volatility: Budgeting and Forecasting in the Face of Geopolitical Uncertainty The global economy is currently wrestling with complex challenges, and few are as immediate and impactful as the escalating fuel costs driven by geopolitical uncertainties in the Middle East. Recent events have led to the imposition of a fuel levy and a broad increase in operational costs across all industries. For Australian businesses, this volatility is a stark reminder of the need to move beyond static, annual planning and adopt a truly dynamic approach to budgeting and financial forecasting. The Immediate Impact: Fuel Levy and Rising Costs The instability in key oil-producing regions is filtering directly into our daily operational expenses. For any business relying on transport, logistics, or energy-intensive processes, the new fuel levy is an immediate margin pressure. This isn't just about the cost of filling up a vehicle; it’s about the ripple effect across the entire supply chain. Logistics: Increased freight charges are being passed down by carriers. Production: Energy costs for manufacturing are soaring. Overheads: Even utility bills reflect the higher cost of global energy. In this environment, a budget set six months ago based on old fuel price assumptions is now obsolete. Sticking rigidly to that outdated plan is a fast track to missed targets and strained cash flow. The Imperative for Dynamic Budgeting Dynamic budgeting, also known as rolling forecasts, is the necessary countermeasure to current market uncertainty. It replaces the traditional "set-it-and-forget-it" annual budget with a process of continuous revision and adaptation. This involves: 1. Shifting to Rolling Forecasts Instead of forecasting for the next calendar or financial year, we must maintain a continuous 12-month outlook. Every quarter, or even monthly, we should drop the month/quarter just passed and add a new one at the end. Activity Traditional Budgeting to Dynamic Forecasting Frequency Annually to Monthly or Quarterly Duration Fixed (e.g., FY 2026) to Rolling (e.g., next 12 months) Basis Past performance and static assumptions to Real-time market data and revised assumptions 2. Scenario Planning and Sensitivity Analysis To effectively manage the risk of geopolitical events, organisations must formalise scenario planning. This means building financial models that can quickly simulate the effects of various external shocks: Worst-Case Scenario: What if the fuel levy doubles and oil prices hit $150 per barrel? What cost reduction plans are immediately triggered? Moderate Volatility Scenario: What if costs stabilise at the current elevated level? What pricing adjustments are needed? This practice allows management to have pre-approved action plans for different eventualities, avoiding panic-driven decisions. 3. Integrating Real-Time Data Successful dynamic budgeting requires breaking down data silos. Financial planning and analysis (FP&A) must integrate real-time operational data from logistics, procurement, and sales: Fuel Consumption: Track actual consumption rates and costs weekly, not monthly. Supply Chain Costs: Link supplier invoices directly to forecast models to instantly see the impact of new surcharges. FX Exposure: For international trade, model the interaction between energy prices and currency fluctuations. Our Call to Action To manage the current climate, we recommend immediate action focused on flexibility and transparency: Conduct an Immediate Review: Schedule a meeting to review Q2 forecasts based on the current fuel levy and updated geopolitical outlook. Model Cost Pass-Through: Clearly determine which cost increases can be absorbed, and which must be passed onto customers, and at what timeline. Invest in Agility: Ensure your budgeting software/platform supports frequent, driver-based forecasting rather than rigid spreadsheet models. Assign Volatility Management: Appoint a person to head the new Geopolitical Risk Monitoring Group to provide monthly updates on external factors impacting your costs. By embracing dynamic budgeting and forecasting, we transform uncertainty from a crippling threat into a manageable variable. This is not just a financial exercise; it is essential to maintaining competitive advantage and long-term resilience in a volatile world.

Navigating Payday Super and Cashflow: What You Need to Know The recent shift towards 'Payday Super' in Australia marks a significant change for businesses and employees alike. Understanding this new obligation—which mandates the payment of superannuation guarantee contributions on the same day as wages—is crucial for maintaining compliance and healthy cash flow. What is Payday Super? Currently, employers are generally required to pay superannuation contributions for eligible employees at least quarterly. 'Payday Super' is the proposed change where the superannuation guarantee payment would be due at the same time as the employee's salary or wages are paid, whether that's weekly, fortnightly, or monthly. This change is scheduled to take effect from 1st July, 2026. This is a fundamental shift designed to improve the retirement savings of Australians by ensuring superannuation is paid more frequently and reducing instances of unpaid super. The Impact on Business Cash Flow While the benefits for employees are clear, businesses must prepare for the implications this change will have on their cash flow management. 1. Increased Frequency of Payments The most immediate change is the move from a quarterly superannuation lump sum to frequent, smaller payments. This requires: Tighter Budgeting: Businesses will need to forecast their payroll and superannuation obligations with greater precision across shorter intervals. Reduced Quarterly Buffer: The current system allows businesses to hold onto super funds for up to three months, acting as a small, temporary cash flow buffer. This buffer will disappear. 2. Enhanced Compliance Requirements With superannuation payments tied directly to each pay run, the administrative burden and the risk of non-compliance increase. To manage this effectively, businesses should: Review Payroll Systems: Ensure your current payroll software can automatically calculate and process super payments concurrently with wages. Establish Clear Processes: Define a robust workflow that ensures superannuation is remitted to the fund on the same day the net pay is transferred to the employee. Strategies for Managing the Change Proactive planning is essential to smooth the transition to Payday Super. Consider the following strategies: Cash Flow Forecasting Develop detailed weekly or fortnightly cash flow projections that explicitly include the super obligation for that period. Use historical data and future projections to identify potential shortfalls. Separate Superannuation Funds Immediately transfer the calculated super liability into a dedicated, separate account on pay day. Isolate super funds from operating capital to avoid accidental spending. Negotiate Payment Terms Evaluate supplier payment terms to align cash outflows with increased payroll frequency. Extend credit terms where possible to balance the new frequent super outflows. Review Accounting Software Leverage modern accounting and payroll solutions that automate and integrate wages, PAYG withholding, and super. Consult with a financial advisor or bookkeeper, such as 360 Accounting Services, to confirm system readiness. Next Steps and Resources This new regulation will have a significant impact on financial operations. We recommend that all business owners and payroll managers review processes and seek guidance. Useful Documentation For detailed information on the new requirements, please refer to the following: Official ATO Guidance: ato.gov.au/paydaysuper The move to Payday Super is an inevitable change. By understanding the implications for cash flow and implementing strong financial management practices today, businesses can ensure a seamless transition and remain compliant when the new rules come into effect at Place.

The Shift to Payday Superannuation The way employers pay superannuation contributions in Australia is changing. Historically, employers were required to pay the Superannuation Guarantee (SG) to their employees' funds quarterly. However, from 1 July 2026 , the system is shifting to 'Payday Super' , meaning employers will be required to pay super at the same time as they pay their employees' wages. This major reform, announced as part of the 2023-24 Federal Budget, aims to improve compliance, boost retirement balances, and give employees greater visibility over their superannuation entitlements. What is Payday Super? Payday Super mandates that superannuation contributions must be remitted to the employee's chosen fund on the same day as their salary and wages are paid. This change is designed to: Reduce Unpaid Super: By aligning super payment with payroll, the government aims to crack down on employers who fail to meet their SG obligations. Increase Retirement Savings: More frequent payments mean super contributions start earning investment returns earlier, leveraging the power of compounding interest over an employee's working life. Improve Visibility: Employees will be able to see their super contributions reflected in their fund balance sooner, helping them track their retirement savings in real-time. Key Changes for Employers The transition to Payday Super requires significant adjustments to payroll and accounting systems for businesses across Australia. Current System (Pre-July 2026) Payment Frequency - Quarterly minimum Due Date - 28 days after quarter end System Change - Minimal integration needed Compliance Focus - Quarterly review Payday Super (From 1 July 2026) Payment Frequency - Same day as wages are paid Due Date - Same day as wages are paid System Change - Requires updating payroll software and processes Compliance Focus - Continuous, real-time monitoring Employers should immediately begin reviewing their payroll systems and processes to ensure they can meet the new requirements well before the Date deadline. This includes: Software Update: Ensuring payroll software is capable of processing and reporting super payments on a per-pay-cycle basis. Cash Flow Management: Adjusting cash flow forecasting to account for super payments leaving the business bank account more frequently. Staff Training: Educating payroll staff on the new compliance rules and required process changes. If you are an employer and need assistance with the transition, contact your tax professional or book a consultation with 360 Account Services today - enquiries@360accountingservices.com.au What Does This Mean for Employees? For employees, Payday Super is overwhelmingly positive: Higher Balances: The financial modelling suggests that employees will be better off at retirement due to the compounding effect of earlier payments. Early Detection of Non-Payment: If an employer misses a super payment, the employee will know almost immediately, rather than waiting until the end of the quarter, allowing them to report non-compliance faster. Improved Transparency: Super payments will feel more like a regular entitlement, similar to take-home pay. If you are an employee, you can monitor your super contributions through your fund's online portal or app. Resources for the Transition To help businesses prepare, various resources and support materials are available. Keep an eye on the Australian Taxation Office (ATO) website for detailed guidance and fact sheets. ATO Guidance - Official information from the ATO on the changes and compliance. Payroll Provider Update - Check with your payroll software provider for their transition plan. Check provider's website Industry Webinar - Register for an educational session on how to implement Payday Super. The move to Payday Super is a significant step towards securing the financial future of Australian workers. While it presents an administrative challenge for employers, the long-term benefits for employee retirement savings are substantial. Prepare now to ensure a smooth transition. If you have specific questions about the legislation, we recommend reaching out to Parikshit at enquiries@360accoutingservices.com.au for professional advice.

Navigating Volatility: Budgeting and Forecasting in the Face of Geopolitical Uncertainty The global economy is currently wrestling with complex challenges, and few are as immediate and impactful as the escalating fuel costs driven by geopolitical uncertainties in the Middle East. Recent events have led to the imposition of a fuel levy and a broad increase in operational costs across all industries. For Australian businesses, this volatility is a stark reminder of the need to move beyond static, annual planning and adopt a truly dynamic approach to budgeting and financial forecasting. The Immediate Impact: Fuel Levy and Rising Costs The instability in key oil-producing regions is filtering directly into our daily operational expenses. For any business relying on transport, logistics, or energy-intensive processes, the new fuel levy is an immediate margin pressure. This isn't just about the cost of filling up a vehicle; it’s about the ripple effect across the entire supply chain. Logistics: Increased freight charges are being passed down by carriers. Production: Energy costs for manufacturing are soaring. Overheads: Even utility bills reflect the higher cost of global energy. In this environment, a budget set six months ago based on old fuel price assumptions is now obsolete. Sticking rigidly to that outdated plan is a fast track to missed targets and strained cash flow. The Imperative for Dynamic Budgeting Dynamic budgeting, also known as rolling forecasts, is the necessary countermeasure to current market uncertainty. It replaces the traditional "set-it-and-forget-it" annual budget with a process of continuous revision and adaptation. This involves: 1. Shifting to Rolling Forecasts Instead of forecasting for the next calendar or financial year, we must maintain a continuous 12-month outlook. Every quarter, or even monthly, we should drop the month/quarter just passed and add a new one at the end. Activity Traditional Budgeting to Dynamic Forecasting Frequency Annually to Monthly or Quarterly Duration Fixed (e.g., FY 2026) to Rolling (e.g., next 12 months) Basis Past performance and static assumptions to Real-time market data and revised assumptions 2. Scenario Planning and Sensitivity Analysis To effectively manage the risk of geopolitical events, organisations must formalise scenario planning. This means building financial models that can quickly simulate the effects of various external shocks: Worst-Case Scenario: What if the fuel levy doubles and oil prices hit $150 per barrel? What cost reduction plans are immediately triggered? Moderate Volatility Scenario: What if costs stabilise at the current elevated level? What pricing adjustments are needed? This practice allows management to have pre-approved action plans for different eventualities, avoiding panic-driven decisions. 3. Integrating Real-Time Data Successful dynamic budgeting requires breaking down data silos. Financial planning and analysis (FP&A) must integrate real-time operational data from logistics, procurement, and sales: Fuel Consumption: Track actual consumption rates and costs weekly, not monthly. Supply Chain Costs: Link supplier invoices directly to forecast models to instantly see the impact of new surcharges. FX Exposure: For international trade, model the interaction between energy prices and currency fluctuations. Our Call to Action To manage the current climate, we recommend immediate action focused on flexibility and transparency: Conduct an Immediate Review: Schedule a meeting to review Q2 forecasts based on the current fuel levy and updated geopolitical outlook. Model Cost Pass-Through: Clearly determine which cost increases can be absorbed, and which must be passed onto customers, and at what timeline. Invest in Agility: Ensure your budgeting software/platform supports frequent, driver-based forecasting rather than rigid spreadsheet models. Assign Volatility Management: Appoint a person to head the new Geopolitical Risk Monitoring Group to provide monthly updates on external factors impacting your costs. By embracing dynamic budgeting and forecasting, we transform uncertainty from a crippling threat into a manageable variable. This is not just a financial exercise; it is essential to maintaining competitive advantage and long-term resilience in a volatile world.

Navigating Payday Super and Cashflow: What You Need to Know The recent shift towards 'Payday Super' in Australia marks a significant change for businesses and employees alike. Understanding this new obligation—which mandates the payment of superannuation guarantee contributions on the same day as wages—is crucial for maintaining compliance and healthy cash flow. What is Payday Super? Currently, employers are generally required to pay superannuation contributions for eligible employees at least quarterly. 'Payday Super' is the proposed change where the superannuation guarantee payment would be due at the same time as the employee's salary or wages are paid, whether that's weekly, fortnightly, or monthly. This change is scheduled to take effect from 1st July, 2026. This is a fundamental shift designed to improve the retirement savings of Australians by ensuring superannuation is paid more frequently and reducing instances of unpaid super. The Impact on Business Cash Flow While the benefits for employees are clear, businesses must prepare for the implications this change will have on their cash flow management. 1. Increased Frequency of Payments The most immediate change is the move from a quarterly superannuation lump sum to frequent, smaller payments. This requires: Tighter Budgeting: Businesses will need to forecast their payroll and superannuation obligations with greater precision across shorter intervals. Reduced Quarterly Buffer: The current system allows businesses to hold onto super funds for up to three months, acting as a small, temporary cash flow buffer. This buffer will disappear. 2. Enhanced Compliance Requirements With superannuation payments tied directly to each pay run, the administrative burden and the risk of non-compliance increase. To manage this effectively, businesses should: Review Payroll Systems: Ensure your current payroll software can automatically calculate and process super payments concurrently with wages. Establish Clear Processes: Define a robust workflow that ensures superannuation is remitted to the fund on the same day the net pay is transferred to the employee. Strategies for Managing the Change Proactive planning is essential to smooth the transition to Payday Super. Consider the following strategies: Cash Flow Forecasting Develop detailed weekly or fortnightly cash flow projections that explicitly include the super obligation for that period. Use historical data and future projections to identify potential shortfalls. Separate Superannuation Funds Immediately transfer the calculated super liability into a dedicated, separate account on pay day. Isolate super funds from operating capital to avoid accidental spending. Negotiate Payment Terms Evaluate supplier payment terms to align cash outflows with increased payroll frequency. Extend credit terms where possible to balance the new frequent super outflows. Review Accounting Software Leverage modern accounting and payroll solutions that automate and integrate wages, PAYG withholding, and super. Consult with a financial advisor or bookkeeper, such as 360 Accounting Services, to confirm system readiness. Next Steps and Resources This new regulation will have a significant impact on financial operations. We recommend that all business owners and payroll managers review processes and seek guidance. Useful Documentation For detailed information on the new requirements, please refer to the following: Official ATO Guidance: ato.gov.au/paydaysuper The move to Payday Super is an inevitable change. By understanding the implications for cash flow and implementing strong financial management practices today, businesses can ensure a seamless transition and remain compliant when the new rules come into effect at Place.

The Shift to Payday Superannuation The way employers pay superannuation contributions in Australia is changing. Historically, employers were required to pay the Superannuation Guarantee (SG) to their employees' funds quarterly. However, from 1 July 2026 , the system is shifting to 'Payday Super' , meaning employers will be required to pay super at the same time as they pay their employees' wages. This major reform, announced as part of the 2023-24 Federal Budget, aims to improve compliance, boost retirement balances, and give employees greater visibility over their superannuation entitlements. What is Payday Super? Payday Super mandates that superannuation contributions must be remitted to the employee's chosen fund on the same day as their salary and wages are paid. This change is designed to: Reduce Unpaid Super: By aligning super payment with payroll, the government aims to crack down on employers who fail to meet their SG obligations. Increase Retirement Savings: More frequent payments mean super contributions start earning investment returns earlier, leveraging the power of compounding interest over an employee's working life. Improve Visibility: Employees will be able to see their super contributions reflected in their fund balance sooner, helping them track their retirement savings in real-time. Key Changes for Employers The transition to Payday Super requires significant adjustments to payroll and accounting systems for businesses across Australia. Current System (Pre-July 2026) Payment Frequency - Quarterly minimum Due Date - 28 days after quarter end System Change - Minimal integration needed Compliance Focus - Quarterly review Payday Super (From 1 July 2026) Payment Frequency - Same day as wages are paid Due Date - Same day as wages are paid System Change - Requires updating payroll software and processes Compliance Focus - Continuous, real-time monitoring Employers should immediately begin reviewing their payroll systems and processes to ensure they can meet the new requirements well before the Date deadline. This includes: Software Update: Ensuring payroll software is capable of processing and reporting super payments on a per-pay-cycle basis. Cash Flow Management: Adjusting cash flow forecasting to account for super payments leaving the business bank account more frequently. Staff Training: Educating payroll staff on the new compliance rules and required process changes. If you are an employer and need assistance with the transition, contact your tax professional or book a consultation with 360 Account Services today - enquiries@360accountingservices.com.au What Does This Mean for Employees? For employees, Payday Super is overwhelmingly positive: Higher Balances: The financial modelling suggests that employees will be better off at retirement due to the compounding effect of earlier payments. Early Detection of Non-Payment: If an employer misses a super payment, the employee will know almost immediately, rather than waiting until the end of the quarter, allowing them to report non-compliance faster. Improved Transparency: Super payments will feel more like a regular entitlement, similar to take-home pay. If you are an employee, you can monitor your super contributions through your fund's online portal or app. Resources for the Transition To help businesses prepare, various resources and support materials are available. Keep an eye on the Australian Taxation Office (ATO) website for detailed guidance and fact sheets. ATO Guidance - Official information from the ATO on the changes and compliance. Payroll Provider Update - Check with your payroll software provider for their transition plan. Check provider's website Industry Webinar - Register for an educational session on how to implement Payday Super. The move to Payday Super is a significant step towards securing the financial future of Australian workers. While it presents an administrative challenge for employers, the long-term benefits for employee retirement savings are substantial. Prepare now to ensure a smooth transition. If you have specific questions about the legislation, we recommend reaching out to Parikshit at enquiries@360accoutingservices.com.au for professional advice.

