E-commerce Growth Strategy for January 2021
January 11, 2021
Plan for e-commerce in 2021.
January has arrived and the entire e-commerce industry of Australia is breathing a collective sigh of relief. After a bumper 2020 and a Christmas season dominated by online shopping, January is offering the chance for rest and most important reflection.
While e-commerce shopping in 2020 became necessary due to lockdowns and restrictions across the country, 2021 will show continued growth in this space. This year will be defined by changing consumer preferences as we negotiate an economic recovery locally and abroad. This month we focus on the lessons of the last year and to create a strategy for e-commerce businesses moving forward.
Follow these steps in January to make the rest of 2021 profitable:
Manage Cash Flow
January delivers a slowdown in sales and paying accounts with Australia Post or couriers. This means it is extremely important to focus on cash flow once the busy December season is over. Due to the decrease in sales in January do not rely on new revenue to pay outstanding accounts. Settle it from the sales from the previous quarter. An outstanding balance at the beginning of the year can easily snowball as the year goes on.
One area of focus should be settling all final accounts. For e-commerce it is no surprise that postage will be one of the biggest invoices due in January. One important thing to keep in mind is that Australia Post invoices can be very large due to increased sales and returns and exchanges. It is critical to ensure the correct amount is set aside to cover these expenses.
Stock Management
The less busy time in January is a perfect time to do a stock take. This can help e-commerce brands achieve two goals. One is to keep on top of inventory and the other is train staff in any new stock or changes.
While January can and should be a time to relax after the mad rush of Christmas, it can also be used effectively to touch base with staff and planning for stock management.
Managing Refunds and Returns
E-commerce return rates can go up by almost 50% above normal after the holidays. Returned holiday gifts is the biggest problem for e-commerce retailers. In addition, clothing and shoes are returned at the highest rate year-round, especially because customers often buy multiple sizes with the intention of returning items that don’t fit. It is important to manage returns properly and hang onto profits.
Review the data from past returns and calculate the average e-commerce return rate for your business. If it’s below 30%, that is really healthy. If it’s higher, it might be time to implement strategies to reduce your return rate. Of course, clothing always has a higher e-commerce return rate, so start thinking about pricing that includes this as part of the cost of doing business.
If tracking e-commerce return rates hasn’t been done before in your business, it’s time to add that metric to the key performance indicators (KPIs) for your business. A clear understanding of how e-commerce returns affect profit margin helps to establish both pricing and paid return label costs that keep your business profitable in the long term.
Review Sales
The slower summer months is also a good time to review the sales of the last quarter. This can easily be achieved when completing your stock take, no need to schedule extra tasks.
When restocking review what has been selling and what is not. If you need less or should discontinue products now is a perfect time to make that call. It is also important to review margins on sales. Do you need to put your prices up? Or are your margins good enough to lower prices and become more competitive. These are great pieces of information to have early in the year. And finally, review which channels are making most sales. For example, are most sales coming through your own site or third-party sites such as eBay, Kogan or Amazon. Understanding where to focus and what to let go is a great way to build more value into your sales strategy.
Review Marketing and Advertising Budgets
Now that the busiest quarter of the year is over it is a perfect time to reflect on marketing and advertising budgets. While there is no perfect mix, budgets for marketing in 2021 should grow to maintain and increase business in an environment where online spending is only set to increase.
Consider which platforms worked best for you. If email marketing in newsletters or social media platforms provided results plan on increasing spends in those areas. Often a good guide is to increase spending budgets by at least 10%. However, this is only a guide, each business should review their spends to decide on their increases.
On the other hand, if certain platforms or types of content where underperforming now is the perfect time to revise spending in this area. Marketing is a complex mix of content, platforms and ad spends, however, looking at the busiest time of the year provides the most clarity on what is working and why.
Read Catch of the Decade
Gabby Leibovich and Hezi Leibovich, two of Australia’s most successful online entrepreneurs wrote a book, Catch of the Decade. This book explains how they built, launched, merged, and sold some of the most disruptive businesses in Australia: Catch, Scoopon, Menulog and Luxury Escapes. We at 360 Accounting believe this is foundational reading for any business owner in the e-commerce space. This book contains secrets and strategies to shorten a new or seasoned business owner’s learning curve, lists mistakes to avoid, and helps your business thrive in these uncertain times.
Any Questions?
While the silly season is over, we cannot stress enough the importance of learning, taking stock and building for the future in January. Of course, if you have any questions or would like to schedule a review of your books please get in touch. We are always happy to help.
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In the fast-paced Australian business environment, managing expenses is critical for financial health and compliance. For too long, the humble spreadsheet has been the go-to tool for tracking costs. While familiar, relying on manual data entry is a recipe for errors, inefficiency, and stress come tax time. It's time for your business to look beyond the rows and columns and embrace the power of a dedicated expense tracking app. Here’s why making the switch isn't just an upgrade—it's essential for smart, modern financial management. The Pitfalls of Spreadsheet-Based Expense Tracking While spreadsheets offer flexibility, their limitations quickly become liabilities for a growing business: Manual Errors: Every number typed is an opportunity for human error. These small mistakes can lead to major discrepancies in financial reports and tax returns. Time Consumption: Staff spend valuable hours entering data, chasing receipts, and manually reconciling accounts, diverting time from core business activities. Compliance Risk: Keeping track of Goods and Services Tax (GST) input tax credits and ensuring all expenses comply with Australian Taxation Office (ATO) requirements is difficult and error-prone when relying on scattered digital files and paper receipts. Lack of Real-Time Visibility: Spreadsheets are often updated sporadically, meaning business owners lack an up-to-the-minute view of cash flow and spending patterns. The Australian Advantage: Why a Dedicated App Wins A modern expense tracking application addresses these issues head-on, offering specific benefits tailored to the Australian market. 1. Seamless Receipt Capture and Digital Storage Forget the shoebox full of fading paper receipts. Dedicated apps allow staff to simply snap a picture of a receipt using their phone. Optical Character Recognition (OCR): The app automatically reads key information—such as the supplier, date, and amount—and creates an instant digital expense entry. ATO-Compliant Storage: Digital receipts are stored securely in the cloud, making them easily retrievable for audits. This eliminates the worry of losing physical documentation required by the ATO. 2. Automated GST Tracking and Categorisation One of the biggest headaches for Australian businesses is correctly applying and claiming GST. An app automates this process: Automatic Calculation: Apps can be configured to automatically calculate and split the GST component of an expense, ensuring accurate input tax credit claims. Policy Enforcement: Business expense policies can be programmed into the app, flagging out-of-policy spending instantly, providing better financial control for Person. 3. Integration with Accounting Software A key benefit is the ability to connect directly to major accounting platforms used across Australia, such as Xero, QuickBooks, and MYOB. This integration means that once an expense is approved, it automatically posts to the correct ledger account, drastically reducing end-of-month reconciliation time for your bookkeeper or accountant, ensuring timely submission of your Business Activity Statement (BAS). 4. Simplified Reimbursements and Approvals For employees incurring out-of-pocket expenses, the reimbursement process can be slow and frustrating. Apps streamline the entire workflow: Mobile Submission: Employees submit expenses on the spot. Digital Approval Flow: Managers receive instant notifications for approval, which they can action from their own device, speeding up payment. Making the Transition Switching from spreadsheets to an app is easier than you might think. Start by identifying a few key areas that are currently causing friction, such as travel expenses or project spending. Implement the app for a small team first, then scale across the company. The move to a dedicated expense tracking application is an investment in efficiency, accuracy, and compliance. It frees your team from tedious data entry and gives you, the business owner, a clear, real-time picture of where your money is going, right down to the specific Place of the transaction. Stop tracking and start growing. To learn more about implementing expense tracking technology, reach out to us on 1300 360 749
Running a small business requires wearing many hats, and for a long time, you might have managed to handle the bookkeeping yourself. However, as your business grows, so does the complexity and volume of your financial records. Trying to keep up can lead to stress, errors, and missed opportunities. If you are debating whether or not it’s time to bring in professional help, here are five clear signs that you should stop delaying and hire a virtual bookkeeper. 1. You’re Spending More Time on Books Than Business Time is your most valuable resource. When you first started, a couple of hours a week might have been enough to manage your transactions. Now, if you find yourself regularly working late or dedicating entire weekends just to categorise expenses, reconcile accounts, and chase down receipts, it’s a red flag. A virtual bookkeeper can take these essential but time-consuming tasks off your plate. This frees you up to focus on core business activities, strategy, and client service—the things that actually generate revenue and help your business grow. 2. You’re Constantly Missing Deadlines (or Filing Extensions) Tax season always seems to sneak up, and if you’re consistently scrambling to prepare the necessary financial statements or missing key filing deadlines, you need help. A virtual bookkeeper keeps your books organised and up-to-date year-round, ensuring that all necessary documents are prepared well in advance of deadlines. If you are preparing for tax season, you can also ensure all your necessary files are ready by reviewing the File. 3. You Don't Truly Know Where Your Business Stands Do you really know your profit margins? Are you unsure which services or products are your most profitable? If you have to guess the answers to crucial financial questions, your current bookkeeping method is failing you. Good bookkeeping provides a clear, real-time picture of your company's financial health. A virtual bookkeeper provides consistent reporting and analysis, giving you the accurate data needed to make informed business decisions, such as when to expand, purchase new equipment, or increase pricing. Without this insight, you are effectively running your business blind. 4. You Are Afraid of an Audit Fear and anxiety around financial records are clear indicators that your system is disorganised. If the thought of a tax audit makes you panic because your receipts are a mess, or your records are incomplete, it’s time to seek professional organisation. A virtual bookkeeper implements a solid, cloud-based system that organises all your financial documents logically and securely. They ensure every transaction is recorded correctly, backed by documentation, and compliant with current regulations. This professional structure eliminates audit fear and provides peace of mind. 5. Your Business is Growing Rapidly Business growth is exciting, but it almost always means increased financial complexity. More transactions, new employees, international sales, or taking on debt all complicate the bookkeeping process. What worked for your business when it was small won't work when it's scaling rapidly. Don’t let growth become a burden. Bringing in a virtual bookkeeper allows you to sustain your expansion without sacrificing the accuracy of your financial data. They can seamlessly integrate with your existing processes and grow with you. Next Steps If any of these signs resonate with your current situation, it's time to explore the benefits of outsourcing your financial records. Ready to see how a virtual bookkeeper can save you time and money? Schedule a consultation today! Phone us on 1300 360 749.
Running a successful trades business requires more than just skilled craftsmanship; it also demands meticulous bookkeeping. Effective financial management can mean the difference between thriving and merely surviving. This blog post offers essential bookkeeping tips tailored specifically for professionals in the trades. 1. Separate Business and Personal Finances This is fundamental. Using a separate bank account and credit card for your business not only simplifies tracking income and expenses but also protects your personal assets in case of a business audit or liability. 2. Track Every Expense, No Matter How Small Every dollar spent on your business is a potential tax deduction. Keep detailed records of all your expenses, including: ● Materials and supplies: Lu mber, pipes, wiring, paint, etc. ● Tools and equipment: Purchases, rentals, and repairs. ● Vehicle expenses: Fuel, maintenance, insurance, and registration for your work vehicles. ● Subcontractor costs: Payments to other professionals you hire. ● Marketing and advertising: Website fees and online ads. ● Insurance: General liability, professional indemnity, and workers' compensation. ● Training and certifications: Keeping your skills up-to-date. ● Office supplies: Software subscriptions, stationery, computers...e ven small items add up. Consider using an expense tracking app to easily capture receipts on the go - dext, xero, etc. 3. Understand Your Revenue Streams Do you charge per project, hourly, or have retainers? Clearly categorising your income helps you analyse profitability and identify your most lucrative services. This information can inform your pricing strategies and future business decisions. 4. Master Invoicing and Collections Timely invoicing is crucial for cash flow. Ensure your invoices are clear, detailed, and include: ● Your business name, address, and contact information ● Client's name and contact information ● Invoice number and date: Date ● Description of services or materials provided ● Quantity and unit price ● Total amount due ● Payment terms and due date ● Accepted payment methods Don't be afraid to follow up on overdue invoices promptly and professionally. 5. Reconcile Your Accounts Regularly Reconciliation involves comparing your bank statements with your bookkeeping records. This process helps you: ● Catch errors or discrepancies. ● Identify missing transactions. ● Prevent fraud. ● Ensure your records are accurate for tax purposes. Aim to reconcile your accounts at least monthly. 6. Utilise Bookkeeping Software Gone are the days of manual ledgers. Modern bookkeeping software like QuickBooks, Xero, or MYOB can automate many tasks, including: ● Categorising transactions ● Generating invoices ● Tracking expenses ● Producing financial reports ● Integrating with your bank accounts Investing in good software can save you significant time and reduce errors. 7. Plan for Taxes As a business owner in the trades, you'll likely need to pay estimated taxes quarterly. Set aside a portion of your income specifically for taxes to avoid a large bill at the end of the financial year. Consult with a tax professional to understand your obligations and maximise deductions. 8. Monitor Your Cash Flow Cash flow is the lifeblood of any business. Regularly review your cash inflow and outflow to ensure you have enough money to cover your operational costs. A healthy cash flow allows you to take on new projects, invest in equipment, and handle unexpected expenses. 9. Seek Professional Help While these tips provide a solid foundation, don't hesitate to engage a professional bookkeeper or accountant. They can provide expert advice, ensure compliance with tax laws, and help you make informed financial decisions. Their expertise can free up your time to focus on what you do best – your trade. For a consultation, contact Person at File. By implementing these bookkeeping tips, you can gain better control over your finances, make more informed business decisions, and ultimately build a more stable and profitable trades business.
In the fast-paced Australian business environment, managing expenses is critical for financial health and compliance. For too long, the humble spreadsheet has been the go-to tool for tracking costs. While familiar, relying on manual data entry is a recipe for errors, inefficiency, and stress come tax time. It's time for your business to look beyond the rows and columns and embrace the power of a dedicated expense tracking app. Here’s why making the switch isn't just an upgrade—it's essential for smart, modern financial management. The Pitfalls of Spreadsheet-Based Expense Tracking While spreadsheets offer flexibility, their limitations quickly become liabilities for a growing business: Manual Errors: Every number typed is an opportunity for human error. These small mistakes can lead to major discrepancies in financial reports and tax returns. Time Consumption: Staff spend valuable hours entering data, chasing receipts, and manually reconciling accounts, diverting time from core business activities. Compliance Risk: Keeping track of Goods and Services Tax (GST) input tax credits and ensuring all expenses comply with Australian Taxation Office (ATO) requirements is difficult and error-prone when relying on scattered digital files and paper receipts. Lack of Real-Time Visibility: Spreadsheets are often updated sporadically, meaning business owners lack an up-to-the-minute view of cash flow and spending patterns. The Australian Advantage: Why a Dedicated App Wins A modern expense tracking application addresses these issues head-on, offering specific benefits tailored to the Australian market. 1. Seamless Receipt Capture and Digital Storage Forget the shoebox full of fading paper receipts. Dedicated apps allow staff to simply snap a picture of a receipt using their phone. Optical Character Recognition (OCR): The app automatically reads key information—such as the supplier, date, and amount—and creates an instant digital expense entry. ATO-Compliant Storage: Digital receipts are stored securely in the cloud, making them easily retrievable for audits. This eliminates the worry of losing physical documentation required by the ATO. 2. Automated GST Tracking and Categorisation One of the biggest headaches for Australian businesses is correctly applying and claiming GST. An app automates this process: Automatic Calculation: Apps can be configured to automatically calculate and split the GST component of an expense, ensuring accurate input tax credit claims. Policy Enforcement: Business expense policies can be programmed into the app, flagging out-of-policy spending instantly, providing better financial control for Person. 3. Integration with Accounting Software A key benefit is the ability to connect directly to major accounting platforms used across Australia, such as Xero, QuickBooks, and MYOB. This integration means that once an expense is approved, it automatically posts to the correct ledger account, drastically reducing end-of-month reconciliation time for your bookkeeper or accountant, ensuring timely submission of your Business Activity Statement (BAS). 4. Simplified Reimbursements and Approvals For employees incurring out-of-pocket expenses, the reimbursement process can be slow and frustrating. Apps streamline the entire workflow: Mobile Submission: Employees submit expenses on the spot. Digital Approval Flow: Managers receive instant notifications for approval, which they can action from their own device, speeding up payment. Making the Transition Switching from spreadsheets to an app is easier than you might think. Start by identifying a few key areas that are currently causing friction, such as travel expenses or project spending. Implement the app for a small team first, then scale across the company. The move to a dedicated expense tracking application is an investment in efficiency, accuracy, and compliance. It frees your team from tedious data entry and gives you, the business owner, a clear, real-time picture of where your money is going, right down to the specific Place of the transaction. Stop tracking and start growing. To learn more about implementing expense tracking technology, reach out to us on 1300 360 749
Running a small business requires wearing many hats, and for a long time, you might have managed to handle the bookkeeping yourself. However, as your business grows, so does the complexity and volume of your financial records. Trying to keep up can lead to stress, errors, and missed opportunities. If you are debating whether or not it’s time to bring in professional help, here are five clear signs that you should stop delaying and hire a virtual bookkeeper. 1. You’re Spending More Time on Books Than Business Time is your most valuable resource. When you first started, a couple of hours a week might have been enough to manage your transactions. Now, if you find yourself regularly working late or dedicating entire weekends just to categorise expenses, reconcile accounts, and chase down receipts, it’s a red flag. A virtual bookkeeper can take these essential but time-consuming tasks off your plate. This frees you up to focus on core business activities, strategy, and client service—the things that actually generate revenue and help your business grow. 2. You’re Constantly Missing Deadlines (or Filing Extensions) Tax season always seems to sneak up, and if you’re consistently scrambling to prepare the necessary financial statements or missing key filing deadlines, you need help. A virtual bookkeeper keeps your books organised and up-to-date year-round, ensuring that all necessary documents are prepared well in advance of deadlines. If you are preparing for tax season, you can also ensure all your necessary files are ready by reviewing the File. 3. You Don't Truly Know Where Your Business Stands Do you really know your profit margins? Are you unsure which services or products are your most profitable? If you have to guess the answers to crucial financial questions, your current bookkeeping method is failing you. Good bookkeeping provides a clear, real-time picture of your company's financial health. A virtual bookkeeper provides consistent reporting and analysis, giving you the accurate data needed to make informed business decisions, such as when to expand, purchase new equipment, or increase pricing. Without this insight, you are effectively running your business blind. 4. You Are Afraid of an Audit Fear and anxiety around financial records are clear indicators that your system is disorganised. If the thought of a tax audit makes you panic because your receipts are a mess, or your records are incomplete, it’s time to seek professional organisation. A virtual bookkeeper implements a solid, cloud-based system that organises all your financial documents logically and securely. They ensure every transaction is recorded correctly, backed by documentation, and compliant with current regulations. This professional structure eliminates audit fear and provides peace of mind. 5. Your Business is Growing Rapidly Business growth is exciting, but it almost always means increased financial complexity. More transactions, new employees, international sales, or taking on debt all complicate the bookkeeping process. What worked for your business when it was small won't work when it's scaling rapidly. Don’t let growth become a burden. Bringing in a virtual bookkeeper allows you to sustain your expansion without sacrificing the accuracy of your financial data. They can seamlessly integrate with your existing processes and grow with you. Next Steps If any of these signs resonate with your current situation, it's time to explore the benefits of outsourcing your financial records. Ready to see how a virtual bookkeeper can save you time and money? Schedule a consultation today! Phone us on 1300 360 749.
Running a successful trades business requires more than just skilled craftsmanship; it also demands meticulous bookkeeping. Effective financial management can mean the difference between thriving and merely surviving. This blog post offers essential bookkeeping tips tailored specifically for professionals in the trades. 1. Separate Business and Personal Finances This is fundamental. Using a separate bank account and credit card for your business not only simplifies tracking income and expenses but also protects your personal assets in case of a business audit or liability. 2. Track Every Expense, No Matter How Small Every dollar spent on your business is a potential tax deduction. Keep detailed records of all your expenses, including: ● Materials and supplies: Lu mber, pipes, wiring, paint, etc. ● Tools and equipment: Purchases, rentals, and repairs. ● Vehicle expenses: Fuel, maintenance, insurance, and registration for your work vehicles. ● Subcontractor costs: Payments to other professionals you hire. ● Marketing and advertising: Website fees and online ads. ● Insurance: General liability, professional indemnity, and workers' compensation. ● Training and certifications: Keeping your skills up-to-date. ● Office supplies: Software subscriptions, stationery, computers...e ven small items add up. Consider using an expense tracking app to easily capture receipts on the go - dext, xero, etc. 3. Understand Your Revenue Streams Do you charge per project, hourly, or have retainers? Clearly categorising your income helps you analyse profitability and identify your most lucrative services. This information can inform your pricing strategies and future business decisions. 4. Master Invoicing and Collections Timely invoicing is crucial for cash flow. Ensure your invoices are clear, detailed, and include: ● Your business name, address, and contact information ● Client's name and contact information ● Invoice number and date: Date ● Description of services or materials provided ● Quantity and unit price ● Total amount due ● Payment terms and due date ● Accepted payment methods Don't be afraid to follow up on overdue invoices promptly and professionally. 5. Reconcile Your Accounts Regularly Reconciliation involves comparing your bank statements with your bookkeeping records. This process helps you: ● Catch errors or discrepancies. ● Identify missing transactions. ● Prevent fraud. ● Ensure your records are accurate for tax purposes. Aim to reconcile your accounts at least monthly. 6. Utilise Bookkeeping Software Gone are the days of manual ledgers. Modern bookkeeping software like QuickBooks, Xero, or MYOB can automate many tasks, including: ● Categorising transactions ● Generating invoices ● Tracking expenses ● Producing financial reports ● Integrating with your bank accounts Investing in good software can save you significant time and reduce errors. 7. Plan for Taxes As a business owner in the trades, you'll likely need to pay estimated taxes quarterly. Set aside a portion of your income specifically for taxes to avoid a large bill at the end of the financial year. Consult with a tax professional to understand your obligations and maximise deductions. 8. Monitor Your Cash Flow Cash flow is the lifeblood of any business. Regularly review your cash inflow and outflow to ensure you have enough money to cover your operational costs. A healthy cash flow allows you to take on new projects, invest in equipment, and handle unexpected expenses. 9. Seek Professional Help While these tips provide a solid foundation, don't hesitate to engage a professional bookkeeper or accountant. They can provide expert advice, ensure compliance with tax laws, and help you make informed financial decisions. Their expertise can free up your time to focus on what you do best – your trade. For a consultation, contact Person at File. By implementing these bookkeeping tips, you can gain better control over your finances, make more informed business decisions, and ultimately build a more stable and profitable trades business.
