E-commerce Growth Strategy for January 2021
January 11, 2021
Plan for e-commerce in 2021.
January has arrived and the entire e-commerce industry of Australia is breathing a collective sigh of relief. After a bumper 2020 and a Christmas season dominated by online shopping, January is offering the chance for rest and most important reflection.
While e-commerce shopping in 2020 became necessary due to lockdowns and restrictions across the country, 2021 will show continued growth in this space. This year will be defined by changing consumer preferences as we negotiate an economic recovery locally and abroad. This month we focus on the lessons of the last year and to create a strategy for e-commerce businesses moving forward.
Follow these steps in January to make the rest of 2021 profitable:
Manage Cash Flow
January delivers a slowdown in sales and paying accounts with Australia Post or couriers. This means it is extremely important to focus on cash flow once the busy December season is over. Due to the decrease in sales in January do not rely on new revenue to pay outstanding accounts. Settle it from the sales from the previous quarter. An outstanding balance at the beginning of the year can easily snowball as the year goes on.
One area of focus should be settling all final accounts. For e-commerce it is no surprise that postage will be one of the biggest invoices due in January. One important thing to keep in mind is that Australia Post invoices can be very large due to increased sales and returns and exchanges. It is critical to ensure the correct amount is set aside to cover these expenses.
Stock Management
The less busy time in January is a perfect time to do a stock take. This can help e-commerce brands achieve two goals. One is to keep on top of inventory and the other is train staff in any new stock or changes.
While January can and should be a time to relax after the mad rush of Christmas, it can also be used effectively to touch base with staff and planning for stock management.
Managing Refunds and Returns
E-commerce return rates can go up by almost 50% above normal after the holidays. Returned holiday gifts is the biggest problem for e-commerce retailers. In addition, clothing and shoes are returned at the highest rate year-round, especially because customers often buy multiple sizes with the intention of returning items that don’t fit. It is important to manage returns properly and hang onto profits.
Review the data from past returns and calculate the average e-commerce return rate for your business. If it’s below 30%, that is really healthy. If it’s higher, it might be time to implement strategies to reduce your return rate. Of course, clothing always has a higher e-commerce return rate, so start thinking about pricing that includes this as part of the cost of doing business.
If tracking e-commerce return rates hasn’t been done before in your business, it’s time to add that metric to the key performance indicators (KPIs) for your business. A clear understanding of how e-commerce returns affect profit margin helps to establish both pricing and paid return label costs that keep your business profitable in the long term.
Review Sales
The slower summer months is also a good time to review the sales of the last quarter. This can easily be achieved when completing your stock take, no need to schedule extra tasks.
When restocking review what has been selling and what is not. If you need less or should discontinue products now is a perfect time to make that call. It is also important to review margins on sales. Do you need to put your prices up? Or are your margins good enough to lower prices and become more competitive. These are great pieces of information to have early in the year. And finally, review which channels are making most sales. For example, are most sales coming through your own site or third-party sites such as eBay, Kogan or Amazon. Understanding where to focus and what to let go is a great way to build more value into your sales strategy.
Review Marketing and Advertising Budgets
Now that the busiest quarter of the year is over it is a perfect time to reflect on marketing and advertising budgets. While there is no perfect mix, budgets for marketing in 2021 should grow to maintain and increase business in an environment where online spending is only set to increase.
Consider which platforms worked best for you. If email marketing in newsletters or social media platforms provided results plan on increasing spends in those areas. Often a good guide is to increase spending budgets by at least 10%. However, this is only a guide, each business should review their spends to decide on their increases.
On the other hand, if certain platforms or types of content where underperforming now is the perfect time to revise spending in this area. Marketing is a complex mix of content, platforms and ad spends, however, looking at the busiest time of the year provides the most clarity on what is working and why.
Read Catch of the Decade
Gabby Leibovich and Hezi Leibovich, two of Australia’s most successful online entrepreneurs wrote a book, Catch of the Decade. This book explains how they built, launched, merged, and sold some of the most disruptive businesses in Australia: Catch, Scoopon, Menulog and Luxury Escapes. We at 360 Accounting believe this is foundational reading for any business owner in the e-commerce space. This book contains secrets and strategies to shorten a new or seasoned business owner’s learning curve, lists mistakes to avoid, and helps your business thrive in these uncertain times.
Any Questions?
While the silly season is over, we cannot stress enough the importance of learning, taking stock and building for the future in January. Of course, if you have any questions or would like to schedule a review of your books please get in touch. We are always happy to help.
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The Australian Taxation Office (ATO) has announced a significant change affecting how small businesses process employee superannuation contributions through its Small Business Super Clearing House (SBSCH). Effective 30 June 2026, the ATO will cease providing the Small Business Super Clearing House (SBSCH) service. This change means that small businesses will need to transition to an alternative method for paying superannuation contributions to their employees' chosen funds before the deadline. What is the SBSCH? The Small Business Super Clearing House is a free, online service provided by the ATO that allows eligible small businesses (those with 19 or fewer employees, or with an annual aggregated turnover of less than $10 million) to make all their super guarantee contributions in a single transaction. The ATO then distributes the payments to the employees' respective super funds. The service has been a convenient tool for simplifying compliance and reducing the administrative burden on smaller enterprises. Why is the ATO making this change? The move is part of the broader push towards streamlining business processes and encouraging the adoption of more integrated, commercial solutions. With the proliferation of payroll and accounting software that incorporates Single Touch Payroll (STP) and superannuation payments, the ATO is transitioning out of directly providing this service. What are Your Alternative Options? The good news is that the market offers numerous robust and integrated alternatives that can handle your superannuation obligations seamlessly. Businesses must select and implement a new system before the 30 June 2026 cut-off date to ensure continuous compliance. Here are the most common alternative solutions: 1. Cloud-Based Accounting and Payroll Software Most modern cloud-based accounting platforms include integrated payroll functionality that allows you to calculate, process, and pay super contributions directly. These systems are often pre-configured to meet STP requirements and simplify compliance. Xero Integrated payroll with key features of direct super contribution payment and STP compliance. Suitable for Small to Medium Businesses (SMBs) seeking a comprehensive accounting and payroll solution. QuickBooks Online Payroll integration with key features of automated super calculation and payment (via partners like Employment Hero Payroll). Suitable for SMBs already using the QuickBooks ecosystem or needing strong project tracking. MYOB Offers various payroll solutions (e.g., MYOB Business) with key features of integrated super and STP reporting. Suitable for Businesses needing robust local reporting and compliance features. 2. Commercial Superannuation Clearing Houses If your business prefers to keep payroll and superannuation separate from your accounting software, or if you use a system without integrated super payments, a dedicated commercial clearing house may be the answer. These services specialise in handling the distribution of super payments to multiple funds. 3. Employee Super Fund's Clearing House Some large superannuation funds offer their own clearing house services, which may be available to employers who contribute to that fund. Check with your employees' primary super funds to see if this is an available, viable option for your business. Action Plan: Next Steps for Your Business To ensure a smooth transition, small businesses should begin planning immediately: Assess Your Current System: Review your existing accounting or payroll software. Does it offer integrated super payment functionality? Evaluate Alternatives: Research the options listed above (Xero, QuickBooks, MYOB, commercial clearing houses) and determine which best fits your business size, budget, and existing processes. Plan the Transition: Allow ample time (well before June 2026) to select, set up, and test your new system. This includes migrating employee and fund details. Seek Professional Advice: Consult with your accountant or bookkeeper to ensure your chosen solution is compliant and correctly implemented.
Navigating Volatility: Budgeting and Forecasting in the Face of Geopolitical Uncertainty The global economy is currently wrestling with complex challenges, and few are as immediate and impactful as the escalating fuel costs driven by geopolitical uncertainties in the Middle East. Recent events have led to the imposition of a fuel levy and a broad increase in operational costs across all industries. For Australian businesses, this volatility is a stark reminder of the need to move beyond static, annual planning and adopt a truly dynamic approach to budgeting and financial forecasting. The Immediate Impact: Fuel Levy and Rising Costs The instability in key oil-producing regions is filtering directly into our daily operational expenses. For any business relying on transport, logistics, or energy-intensive processes, the new fuel levy is an immediate margin pressure. This isn't just about the cost of filling up a vehicle; it’s about the ripple effect across the entire supply chain. Logistics: Increased freight charges are being passed down by carriers. Production: Energy costs for manufacturing are soaring. Overheads: Even utility bills reflect the higher cost of global energy. In this environment, a budget set six months ago based on old fuel price assumptions is now obsolete. Sticking rigidly to that outdated plan is a fast track to missed targets and strained cash flow. The Imperative for Dynamic Budgeting Dynamic budgeting, also known as rolling forecasts, is the necessary countermeasure to current market uncertainty. It replaces the traditional "set-it-and-forget-it" annual budget with a process of continuous revision and adaptation. This involves: 1. Shifting to Rolling Forecasts Instead of forecasting for the next calendar or financial year, we must maintain a continuous 12-month outlook. Every quarter, or even monthly, we should drop the month/quarter just passed and add a new one at the end. Activity Traditional Budgeting to Dynamic Forecasting Frequency Annually to Monthly or Quarterly Duration Fixed (e.g., FY 2026) to Rolling (e.g., next 12 months) Basis Past performance and static assumptions to Real-time market data and revised assumptions 2. Scenario Planning and Sensitivity Analysis To effectively manage the risk of geopolitical events, organisations must formalise scenario planning. This means building financial models that can quickly simulate the effects of various external shocks: Worst-Case Scenario: What if the fuel levy doubles and oil prices hit $150 per barrel? What cost reduction plans are immediately triggered? Moderate Volatility Scenario: What if costs stabilise at the current elevated level? What pricing adjustments are needed? This practice allows management to have pre-approved action plans for different eventualities, avoiding panic-driven decisions. 3. Integrating Real-Time Data Successful dynamic budgeting requires breaking down data silos. Financial planning and analysis (FP&A) must integrate real-time operational data from logistics, procurement, and sales: Fuel Consumption: Track actual consumption rates and costs weekly, not monthly. Supply Chain Costs: Link supplier invoices directly to forecast models to instantly see the impact of new surcharges. FX Exposure: For international trade, model the interaction between energy prices and currency fluctuations. Our Call to Action To manage the current climate, we recommend immediate action focused on flexibility and transparency: Conduct an Immediate Review: Schedule a meeting to review Q2 forecasts based on the current fuel levy and updated geopolitical outlook. Model Cost Pass-Through: Clearly determine which cost increases can be absorbed, and which must be passed onto customers, and at what timeline. Invest in Agility: Ensure your budgeting software/platform supports frequent, driver-based forecasting rather than rigid spreadsheet models. Assign Volatility Management: Appoint a person to head the new Geopolitical Risk Monitoring Group to provide monthly updates on external factors impacting your costs. By embracing dynamic budgeting and forecasting, we transform uncertainty from a crippling threat into a manageable variable. This is not just a financial exercise; it is essential to maintaining competitive advantage and long-term resilience in a volatile world.
Navigating Payday Super and Cashflow: What You Need to Know The recent shift towards 'Payday Super' in Australia marks a significant change for businesses and employees alike. Understanding this new obligation—which mandates the payment of superannuation guarantee contributions on the same day as wages—is crucial for maintaining compliance and healthy cash flow. What is Payday Super? Currently, employers are generally required to pay superannuation contributions for eligible employees at least quarterly. 'Payday Super' is the proposed change where the superannuation guarantee payment would be due at the same time as the employee's salary or wages are paid, whether that's weekly, fortnightly, or monthly. This change is scheduled to take effect from 1st July, 2026. This is a fundamental shift designed to improve the retirement savings of Australians by ensuring superannuation is paid more frequently and reducing instances of unpaid super. The Impact on Business Cash Flow While the benefits for employees are clear, businesses must prepare for the implications this change will have on their cash flow management. 1. Increased Frequency of Payments The most immediate change is the move from a quarterly superannuation lump sum to frequent, smaller payments. This requires: Tighter Budgeting: Businesses will need to forecast their payroll and superannuation obligations with greater precision across shorter intervals. Reduced Quarterly Buffer: The current system allows businesses to hold onto super funds for up to three months, acting as a small, temporary cash flow buffer. This buffer will disappear. 2. Enhanced Compliance Requirements With superannuation payments tied directly to each pay run, the administrative burden and the risk of non-compliance increase. To manage this effectively, businesses should: Review Payroll Systems: Ensure your current payroll software can automatically calculate and process super payments concurrently with wages. Establish Clear Processes: Define a robust workflow that ensures superannuation is remitted to the fund on the same day the net pay is transferred to the employee. Strategies for Managing the Change Proactive planning is essential to smooth the transition to Payday Super. Consider the following strategies: Cash Flow Forecasting Develop detailed weekly or fortnightly cash flow projections that explicitly include the super obligation for that period. Use historical data and future projections to identify potential shortfalls. Separate Superannuation Funds Immediately transfer the calculated super liability into a dedicated, separate account on pay day. Isolate super funds from operating capital to avoid accidental spending. Negotiate Payment Terms Evaluate supplier payment terms to align cash outflows with increased payroll frequency. Extend credit terms where possible to balance the new frequent super outflows. Review Accounting Software Leverage modern accounting and payroll solutions that automate and integrate wages, PAYG withholding, and super. Consult with a financial advisor or bookkeeper, such as 360 Accounting Services, to confirm system readiness. Next Steps and Resources This new regulation will have a significant impact on financial operations. We recommend that all business owners and payroll managers review processes and seek guidance. Useful Documentation For detailed information on the new requirements, please refer to the following: Official ATO Guidance: ato.gov.au/paydaysuper The move to Payday Super is an inevitable change. By understanding the implications for cash flow and implementing strong financial management practices today, businesses can ensure a seamless transition and remain compliant when the new rules come into effect at Place.
The Australian Taxation Office (ATO) has announced a significant change affecting how small businesses process employee superannuation contributions through its Small Business Super Clearing House (SBSCH). Effective 30 June 2026, the ATO will cease providing the Small Business Super Clearing House (SBSCH) service. This change means that small businesses will need to transition to an alternative method for paying superannuation contributions to their employees' chosen funds before the deadline. What is the SBSCH? The Small Business Super Clearing House is a free, online service provided by the ATO that allows eligible small businesses (those with 19 or fewer employees, or with an annual aggregated turnover of less than $10 million) to make all their super guarantee contributions in a single transaction. The ATO then distributes the payments to the employees' respective super funds. The service has been a convenient tool for simplifying compliance and reducing the administrative burden on smaller enterprises. Why is the ATO making this change? The move is part of the broader push towards streamlining business processes and encouraging the adoption of more integrated, commercial solutions. With the proliferation of payroll and accounting software that incorporates Single Touch Payroll (STP) and superannuation payments, the ATO is transitioning out of directly providing this service. What are Your Alternative Options? The good news is that the market offers numerous robust and integrated alternatives that can handle your superannuation obligations seamlessly. Businesses must select and implement a new system before the 30 June 2026 cut-off date to ensure continuous compliance. Here are the most common alternative solutions: 1. Cloud-Based Accounting and Payroll Software Most modern cloud-based accounting platforms include integrated payroll functionality that allows you to calculate, process, and pay super contributions directly. These systems are often pre-configured to meet STP requirements and simplify compliance. Xero Integrated payroll with key features of direct super contribution payment and STP compliance. Suitable for Small to Medium Businesses (SMBs) seeking a comprehensive accounting and payroll solution. QuickBooks Online Payroll integration with key features of automated super calculation and payment (via partners like Employment Hero Payroll). Suitable for SMBs already using the QuickBooks ecosystem or needing strong project tracking. MYOB Offers various payroll solutions (e.g., MYOB Business) with key features of integrated super and STP reporting. Suitable for Businesses needing robust local reporting and compliance features. 2. Commercial Superannuation Clearing Houses If your business prefers to keep payroll and superannuation separate from your accounting software, or if you use a system without integrated super payments, a dedicated commercial clearing house may be the answer. These services specialise in handling the distribution of super payments to multiple funds. 3. Employee Super Fund's Clearing House Some large superannuation funds offer their own clearing house services, which may be available to employers who contribute to that fund. Check with your employees' primary super funds to see if this is an available, viable option for your business. Action Plan: Next Steps for Your Business To ensure a smooth transition, small businesses should begin planning immediately: Assess Your Current System: Review your existing accounting or payroll software. Does it offer integrated super payment functionality? Evaluate Alternatives: Research the options listed above (Xero, QuickBooks, MYOB, commercial clearing houses) and determine which best fits your business size, budget, and existing processes. Plan the Transition: Allow ample time (well before June 2026) to select, set up, and test your new system. This includes migrating employee and fund details. Seek Professional Advice: Consult with your accountant or bookkeeper to ensure your chosen solution is compliant and correctly implemented.
Navigating Volatility: Budgeting and Forecasting in the Face of Geopolitical Uncertainty The global economy is currently wrestling with complex challenges, and few are as immediate and impactful as the escalating fuel costs driven by geopolitical uncertainties in the Middle East. Recent events have led to the imposition of a fuel levy and a broad increase in operational costs across all industries. For Australian businesses, this volatility is a stark reminder of the need to move beyond static, annual planning and adopt a truly dynamic approach to budgeting and financial forecasting. The Immediate Impact: Fuel Levy and Rising Costs The instability in key oil-producing regions is filtering directly into our daily operational expenses. For any business relying on transport, logistics, or energy-intensive processes, the new fuel levy is an immediate margin pressure. This isn't just about the cost of filling up a vehicle; it’s about the ripple effect across the entire supply chain. Logistics: Increased freight charges are being passed down by carriers. Production: Energy costs for manufacturing are soaring. Overheads: Even utility bills reflect the higher cost of global energy. In this environment, a budget set six months ago based on old fuel price assumptions is now obsolete. Sticking rigidly to that outdated plan is a fast track to missed targets and strained cash flow. The Imperative for Dynamic Budgeting Dynamic budgeting, also known as rolling forecasts, is the necessary countermeasure to current market uncertainty. It replaces the traditional "set-it-and-forget-it" annual budget with a process of continuous revision and adaptation. This involves: 1. Shifting to Rolling Forecasts Instead of forecasting for the next calendar or financial year, we must maintain a continuous 12-month outlook. Every quarter, or even monthly, we should drop the month/quarter just passed and add a new one at the end. Activity Traditional Budgeting to Dynamic Forecasting Frequency Annually to Monthly or Quarterly Duration Fixed (e.g., FY 2026) to Rolling (e.g., next 12 months) Basis Past performance and static assumptions to Real-time market data and revised assumptions 2. Scenario Planning and Sensitivity Analysis To effectively manage the risk of geopolitical events, organisations must formalise scenario planning. This means building financial models that can quickly simulate the effects of various external shocks: Worst-Case Scenario: What if the fuel levy doubles and oil prices hit $150 per barrel? What cost reduction plans are immediately triggered? Moderate Volatility Scenario: What if costs stabilise at the current elevated level? What pricing adjustments are needed? This practice allows management to have pre-approved action plans for different eventualities, avoiding panic-driven decisions. 3. Integrating Real-Time Data Successful dynamic budgeting requires breaking down data silos. Financial planning and analysis (FP&A) must integrate real-time operational data from logistics, procurement, and sales: Fuel Consumption: Track actual consumption rates and costs weekly, not monthly. Supply Chain Costs: Link supplier invoices directly to forecast models to instantly see the impact of new surcharges. FX Exposure: For international trade, model the interaction between energy prices and currency fluctuations. Our Call to Action To manage the current climate, we recommend immediate action focused on flexibility and transparency: Conduct an Immediate Review: Schedule a meeting to review Q2 forecasts based on the current fuel levy and updated geopolitical outlook. Model Cost Pass-Through: Clearly determine which cost increases can be absorbed, and which must be passed onto customers, and at what timeline. Invest in Agility: Ensure your budgeting software/platform supports frequent, driver-based forecasting rather than rigid spreadsheet models. Assign Volatility Management: Appoint a person to head the new Geopolitical Risk Monitoring Group to provide monthly updates on external factors impacting your costs. By embracing dynamic budgeting and forecasting, we transform uncertainty from a crippling threat into a manageable variable. This is not just a financial exercise; it is essential to maintaining competitive advantage and long-term resilience in a volatile world.
Navigating Payday Super and Cashflow: What You Need to Know The recent shift towards 'Payday Super' in Australia marks a significant change for businesses and employees alike. Understanding this new obligation—which mandates the payment of superannuation guarantee contributions on the same day as wages—is crucial for maintaining compliance and healthy cash flow. What is Payday Super? Currently, employers are generally required to pay superannuation contributions for eligible employees at least quarterly. 'Payday Super' is the proposed change where the superannuation guarantee payment would be due at the same time as the employee's salary or wages are paid, whether that's weekly, fortnightly, or monthly. This change is scheduled to take effect from 1st July, 2026. This is a fundamental shift designed to improve the retirement savings of Australians by ensuring superannuation is paid more frequently and reducing instances of unpaid super. The Impact on Business Cash Flow While the benefits for employees are clear, businesses must prepare for the implications this change will have on their cash flow management. 1. Increased Frequency of Payments The most immediate change is the move from a quarterly superannuation lump sum to frequent, smaller payments. This requires: Tighter Budgeting: Businesses will need to forecast their payroll and superannuation obligations with greater precision across shorter intervals. Reduced Quarterly Buffer: The current system allows businesses to hold onto super funds for up to three months, acting as a small, temporary cash flow buffer. This buffer will disappear. 2. Enhanced Compliance Requirements With superannuation payments tied directly to each pay run, the administrative burden and the risk of non-compliance increase. To manage this effectively, businesses should: Review Payroll Systems: Ensure your current payroll software can automatically calculate and process super payments concurrently with wages. Establish Clear Processes: Define a robust workflow that ensures superannuation is remitted to the fund on the same day the net pay is transferred to the employee. Strategies for Managing the Change Proactive planning is essential to smooth the transition to Payday Super. Consider the following strategies: Cash Flow Forecasting Develop detailed weekly or fortnightly cash flow projections that explicitly include the super obligation for that period. Use historical data and future projections to identify potential shortfalls. Separate Superannuation Funds Immediately transfer the calculated super liability into a dedicated, separate account on pay day. Isolate super funds from operating capital to avoid accidental spending. Negotiate Payment Terms Evaluate supplier payment terms to align cash outflows with increased payroll frequency. Extend credit terms where possible to balance the new frequent super outflows. Review Accounting Software Leverage modern accounting and payroll solutions that automate and integrate wages, PAYG withholding, and super. Consult with a financial advisor or bookkeeper, such as 360 Accounting Services, to confirm system readiness. Next Steps and Resources This new regulation will have a significant impact on financial operations. We recommend that all business owners and payroll managers review processes and seek guidance. Useful Documentation For detailed information on the new requirements, please refer to the following: Official ATO Guidance: ato.gov.au/paydaysuper The move to Payday Super is an inevitable change. By understanding the implications for cash flow and implementing strong financial management practices today, businesses can ensure a seamless transition and remain compliant when the new rules come into effect at Place.
