For a full list of the requirements and restrictions please visit the Vic.gov.au roadmap here. While the instructions are straight forward the best way to go about reopening from a revenue perspective isn’t as clear. We have compiled a list of our best practices to re-open and maximise your profits.

The hospitality sector has been reinventing itself over the course of the pandemic. And now as we slowly ease back into COVID normal life businesses will need to change their seating and layouts. Take into account that your current chairs and tables may not be suitable for carrying in and out. And it is important to ensure that the tables fit into the space well to ensure the distancing requirements are met. It is important to decide if now is the best time to invest in new furniture. With reduced revenue conditions it is important to consider the benefits of having tables that will maximise profits now and into an uncertain future. While restrictions will be lifting more in November, true COVID normal life will not return until there have been no new cases for 28 days and no outbreaks of concern in other states and 14 days with no active cases. Keeping this in mind it could be more cost effective to plan for new purchases in bulk to keep costs lower. It is wise to plan ahead to acquire seating that maximises the space and reduces potential lost revenue.

There are also menu planning changes to consider. The prices and portion sizes should be adjusted to suit the new dine in rules. New menus should feature less options at price points for optimised revenue. For example, if people can stay for a maximum of 90 minutes on a Saturday night do a break-even analysis to ensure you understand how much each person must spend to make a profit. Redesign the menu to produce a combination of meals and starters that will achieve the minimum spend in a simple way for customers. To understand what the minimum spend should be please use the following formula for pricing each dish:

The final aspect of retaining profit margins is calculating how many staff to schedule. While there are less people dining in and will need potentially less staff it is important to remember there are extra duties. For example, gathering names for contact tracing and extra cleaning duties. Use software such as Deputy and ENTO to create rosters and set budgets for staff shifts. The software also allows for the creation of budgets to ensure your break-even numbers stay intact.

Remember there is plenty support from local council so do not try to go it alone. Reach out for information or support for all liquor license extensions and foot path regulations. All councils have dedicated staff and information available at this time to help hospitality open quickly and within all regulations.

Retail stores will have built up email lists from web-based sales. Now is the time to maximise sales by investing in an email list manager. There are lots of options available from free to paid options. For example, Mailchimp or Tiny Letter is free for lists under 2,000 subscribers. There are paid options for larger lists on Mailchimp or more specialised ecommerce options such as Drip. All paid versions will help you understand the buying behaviour of your list. This makes it easier to send special offers to your best customers or to keep them up to date on the trading terms and hours of your business.

Use your newsletter and social media to publish clear rules for shopping in store. It is very important to keep customer expectations managed before their arrival. Social media posts explaining how to enter the premise safely, how many people are allowed inside at any time and the locations of hand sanitisers will help people to plan their visits. You can also offer phone numbers for customers to call ahead first to check before heading in at busy times. Do not wait to explain any changes to the business, be proactive and reach out first.

Retail is required to keep track of contact details of people who enter the store. This can be done at check-out with systems such as Square that can capture this information at the time of purchase. Or simply use a pad and pen. The government may release of a universal bar code later this year, but until then it will need to be managed by the business owners.

It is critical to remember that any systems set up now could involve some initial costs. Long-term profitability will involve the use of increased digital communication and management tools. If you have any questions on what options are best for your business, please do not hesitate to get in touch.