Important Small Business Pivots For 2021
April 13, 2021
How To Keep Pivoting in 2021
There were many words that dominated in 2020 and in the world of work and business, the most popular was – pivot.
As far as 2021 is concerned, pivoting is still the most important thing a small business can do. We have outlined four of the most important pivots that small business should be focusing on this year.
1. Keep Improving Online Presences
Last year many businesses quickly moved their products and services online. And while there were a few bumps in the road to a fully functioning digital presence most are new able to conduct business in this space seamlessly.
However, it is important to remember that your customer’s expectations about a quality online experience have also grown since last year. And your competitors have been investing in creating an improved experience for their customers. It is important to review and upgrade any systems that are not working optimally.
There are many different ways to update your customer's experience online. This can be anything from updating websites, using customer service chat platforms or upgrading shipping processes. The demand for online products or services is not going to change or decrease in the next year. In fact, all of it is expected to continue to grow. So don’t miss out on any opportunities by staying where you are or not investigating ways to improve.
2. Business Continuity Plan
Business continuity and disaster planning have become more important than ever. Traditionally, it meant planning ahead for network outages that could leave employees unable to access their work or investing in security systems to prevent cyberattacks.
Since the pandemic hit, it has also been about minimising business disruption. Business continuity used to be about preventing delays, and now it is about keeping a business running long term in uncertain times.
Every business should have a continuity plan in case of fire, flood, death and yes even an outbreak of covid. Having a solid plan means that no matter what you are covered and can continue to operate. Download this free template from Xero
and get started on your process for continuing to operate now.
3. Get Flexible With Payments
Last year according to Xero’s Small Business Index in 2020, small businesses had to wait an extra 7 days longer to be paid. The businesses in these transactions had very little options other than extending payment terms, accepting instalments, and offering new ways to pay.
Many small businesses started accepting credit card payments for the first time. In fact, credit card processing services became one of the biggest business features people added to their invoices during the pandemic.
While the economy is in a state of recovery, be sure to give your customers the options they have become accustom to. Continue to look into ways to extend payment terms, accept instalments, and offer new ways to pay with Credit Cards and pay now functions on invoices.
4. Provide Versatile Working Hours
Remote work is here to stay and so is flexible working hours. This means offering flexible work to staff is a good idea for your business to attract top talent and be competitive in the employment marketplace.
Even for physical locations, extending or opening at new hours when people might be available due to flexible work arrangements is a great way to keep your staff and customers happy. The 9 to 5 is no longer the standard. It is important to ask yourself, how should your business respond to this shift?
Have Questions?
The new world of living and working is emerging and will continue to evolve in 2021. It is important to continuously assess the changes that have happened with your business and understand what needs to continue to evolve in the future. Get in touch with any questions
about creating the right financial conditions to grow in 2021.
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Effective debt management is crucial for the long-term stability and growth of any business. While debt can be a valuable tool for expansion and investment, uncontrolled or poorly managed debt can lead to significant financial distress. This document outlines key strategies for businesses to manage their debt effectively, ensuring a healthy financial outlook. Understanding Your Debt Landscape Before implementing any debt management strategies, it's essential to have a clear understanding of your current debt obligations. Categorise Debt: Differentiate between short-term debt (e.g., lines of credit, accounts payable) and long-term debt (e.g., mortgages, term loans). Interest Rates and Terms: Be aware of the interest rates, repayment schedules, and any specific terms and conditions associated with each debt. Debt-to-Equity Ratio: Regularly assess your debt-to-equity ratio to understand how much of your business is financed by debt versus equity. A high ratio can indicate financial risk. Cash Flow Analysis: Understand how your debt repayments impact your cash flow. Ensure you have sufficient cash flow to cover your obligations without straining operations. Strategies for Proactive Debt Management Proactive measures can significantly mitigate the risks associated with business debt. 1. Develop a Clear Debt Repayment Plan Create a detailed plan for repaying your debts. This should include: Prioritisation: Determine which debts to prioritise. Often, high-interest debts or those with strict deadlines should be addressed first. Budgeting: Integrate debt repayments into your overall business budget. Contingency Fund: Establish a contingency fund to handle unexpected expenses or downturns, preventing the need for additional debt. 2. Optimise Cash Flow Strong cash flow is the backbone of effective debt management. Accelerate Receivables: Implement strategies to collect payments from customers more quickly. Manage Payables: Negotiate favorable payment terms with suppliers, but avoid delaying payments to the point of damaging relationships. Control Operating Expenses: Regularly review and reduce unnecessary operating expenses. Revenue Growth: Focus on sustainable revenue growth through increased sales, new products, or market expansion. 3. Consider Debt Restructuring or Refinancing If your current debt terms are unfavourable or unsustainable, explore options for restructuring or refinancing. Lower Interest Rates: Refinancing can secure lower interest rates, reducing your overall cost of borrowing. Extended Repayment Periods: Restructuring can extend the repayment period, lowering monthly instalments and improving cash flow. Consolidation: Consolidating multiple debts into a single loan can simplify management and potentially reduce interest costs. 4. Diversify Funding Sources Relying too heavily on a single type of debt or lender can increase vulnerability. Equity Financing: Explore equity financing (selling ownership stakes) to reduce reliance on debt. Government Grants and Programs: Investigate government grants, subsidies, or loan programs that may be available to businesses in your industry. Strategic Partnerships: Form partnerships that can provide capital or reduce the need for debt financing. Monitoring and Review Debt management is an ongoing process that requires continuous monitoring and periodic review. Regular Financial Reviews: Schedule regular reviews of your financial statements, including balance sheets, income statements, and cash flow statements. Key Performance Indicators (KPIs): Monitor KPIs related to debt, such as debt-to-equity ratio, debt service coverage ratio, and interest coverage ratio. Adjust Strategies: Be prepared to adjust your debt management strategies as market conditions, business performance, or interest rates change. Conclusion Effective debt management is not about avoiding debt entirely, but about using it strategically and responsibly to fuel business growth while maintaining financial stability. By understanding your debt, implementing proactive strategies, and continuously monitoring your financial health, businesses can navigate the complexities of debt and achieve sustainable success.

Raising Capital: Funding Options for Your Business Raising capital is a crucial step for businesses looking to grow, innovate, or simply sustain operations. Understanding the diverse funding options available can significantly impact a business's trajectory. This document outlines various avenues for securing capital, providing insights into their characteristics and suitability for different business needs. 1. Equity Financing Equity financing involves selling a portion of your company's ownership in exchange for cash. This method can provide substantial capital without the burden of debt repayment, but it means diluting ownership and sharing future profits. Types of Equity Financing Angel Investors: High-net-worth individuals who provide financial backing for small startups or entrepreneurs, usually in exchange for ownership equity. They often offer valuable mentorship and industry connections. Venture Capital (VC): Funds managed by professional investors that invest in companies with high growth potential. VCs typically invest larger sums than angel investors and take a more active role in the company's strategic direction. Crowdfunding: Raising small amounts of capital from a large number of individuals, typically through online platforms. This can be a good option for businesses with a strong consumer appeal and a compelling story. Private Equity: Firms that invest in established companies that are not publicly traded. They often seek to improve the company's performance and then sell it for a profit. Initial Public Offering (IPO): The first time a private company offers its shares to the public on a stock exchange. This allows for significant capital raising but comes with extensive regulatory requirements and public scrutiny. 2. Debt Financing Debt financing involves borrowing money that must be repaid, typically with interest, over a specified period. This method allows businesses to retain full ownership but adds the responsibility of debt repayment. Types of Debt Financing Bank Loans: Traditional loans from commercial banks. These can include term loans, lines of credit, and asset-backed loans. Eligibility often depends on the business's creditworthiness, cash flow, and collateral. Business Credit Cards: While convenient for short-term needs, business credit cards typically carry high interest rates and should be used cautiously for capital raising. Mezzanine Financing: A hybrid of debt and equity financing, typically used for expansion or acquisitions. It often involves subordinated debt that can be converted into equity under certain conditions. Bonds: Debt securities issued by companies to raise capital. Investors who buy bonds essentially lend money to the company in exchange for regular interest payments. This is usually an option for larger, more established companies. 3. Alternative Funding Options Beyond traditional equity and debt, several alternative funding options cater to specific business needs and stages. Grants: Non-repayable funds provided by government agencies, foundations, or corporations for specific purposes, such as research and development or community projects. Eligibility criteria are often strict. Bootstrapping: Funding a business with personal savings, early sales revenue, and minimal external capital. This approach allows entrepreneurs to maintain full control but can limit the pace of growth. Revenue-Based Financing: Investors provide capital in exchange for a percentage of the company's future revenue until a certain multiple of the investment is repaid. This is often suitable for businesses with predictable recurring revenue. Crowdlending/P2P Lending: Similar to crowdfunding, but individuals lend money to businesses with the expectation of repayment and interest, often through online platforms. Factoring/Invoice Financing: Selling accounts receivable (invoices) to a third party at a discount to get immediate cash. This is a short-term solution for managing cash flow. Conclusion Choosing the right funding option depends on various factors, including your business stage, growth potential, risk tolerance, and desired level of control. It is advisable to thoroughly research each option, consult with financial advisors, and create a comprehensive business plan to present to potential investors or lenders.

Effective debt management is crucial for the long-term stability and growth of any business. While debt can be a valuable tool for expansion and investment, uncontrolled or poorly managed debt can lead to significant financial distress. This document outlines key strategies for businesses to manage their debt effectively, ensuring a healthy financial outlook. Understanding Your Debt Landscape Before implementing any debt management strategies, it's essential to have a clear understanding of your current debt obligations. Categorise Debt: Differentiate between short-term debt (e.g., lines of credit, accounts payable) and long-term debt (e.g., mortgages, term loans). Interest Rates and Terms: Be aware of the interest rates, repayment schedules, and any specific terms and conditions associated with each debt. Debt-to-Equity Ratio: Regularly assess your debt-to-equity ratio to understand how much of your business is financed by debt versus equity. A high ratio can indicate financial risk. Cash Flow Analysis: Understand how your debt repayments impact your cash flow. Ensure you have sufficient cash flow to cover your obligations without straining operations. Strategies for Proactive Debt Management Proactive measures can significantly mitigate the risks associated with business debt. 1. Develop a Clear Debt Repayment Plan Create a detailed plan for repaying your debts. This should include: Prioritisation: Determine which debts to prioritise. Often, high-interest debts or those with strict deadlines should be addressed first. Budgeting: Integrate debt repayments into your overall business budget. Contingency Fund: Establish a contingency fund to handle unexpected expenses or downturns, preventing the need for additional debt. 2. Optimise Cash Flow Strong cash flow is the backbone of effective debt management. Accelerate Receivables: Implement strategies to collect payments from customers more quickly. Manage Payables: Negotiate favorable payment terms with suppliers, but avoid delaying payments to the point of damaging relationships. Control Operating Expenses: Regularly review and reduce unnecessary operating expenses. Revenue Growth: Focus on sustainable revenue growth through increased sales, new products, or market expansion. 3. Consider Debt Restructuring or Refinancing If your current debt terms are unfavourable or unsustainable, explore options for restructuring or refinancing. Lower Interest Rates: Refinancing can secure lower interest rates, reducing your overall cost of borrowing. Extended Repayment Periods: Restructuring can extend the repayment period, lowering monthly instalments and improving cash flow. Consolidation: Consolidating multiple debts into a single loan can simplify management and potentially reduce interest costs. 4. Diversify Funding Sources Relying too heavily on a single type of debt or lender can increase vulnerability. Equity Financing: Explore equity financing (selling ownership stakes) to reduce reliance on debt. Government Grants and Programs: Investigate government grants, subsidies, or loan programs that may be available to businesses in your industry. Strategic Partnerships: Form partnerships that can provide capital or reduce the need for debt financing. Monitoring and Review Debt management is an ongoing process that requires continuous monitoring and periodic review. Regular Financial Reviews: Schedule regular reviews of your financial statements, including balance sheets, income statements, and cash flow statements. Key Performance Indicators (KPIs): Monitor KPIs related to debt, such as debt-to-equity ratio, debt service coverage ratio, and interest coverage ratio. Adjust Strategies: Be prepared to adjust your debt management strategies as market conditions, business performance, or interest rates change. Conclusion Effective debt management is not about avoiding debt entirely, but about using it strategically and responsibly to fuel business growth while maintaining financial stability. By understanding your debt, implementing proactive strategies, and continuously monitoring your financial health, businesses can navigate the complexities of debt and achieve sustainable success.

Raising Capital: Funding Options for Your Business Raising capital is a crucial step for businesses looking to grow, innovate, or simply sustain operations. Understanding the diverse funding options available can significantly impact a business's trajectory. This document outlines various avenues for securing capital, providing insights into their characteristics and suitability for different business needs. 1. Equity Financing Equity financing involves selling a portion of your company's ownership in exchange for cash. This method can provide substantial capital without the burden of debt repayment, but it means diluting ownership and sharing future profits. Types of Equity Financing Angel Investors: High-net-worth individuals who provide financial backing for small startups or entrepreneurs, usually in exchange for ownership equity. They often offer valuable mentorship and industry connections. Venture Capital (VC): Funds managed by professional investors that invest in companies with high growth potential. VCs typically invest larger sums than angel investors and take a more active role in the company's strategic direction. Crowdfunding: Raising small amounts of capital from a large number of individuals, typically through online platforms. This can be a good option for businesses with a strong consumer appeal and a compelling story. Private Equity: Firms that invest in established companies that are not publicly traded. They often seek to improve the company's performance and then sell it for a profit. Initial Public Offering (IPO): The first time a private company offers its shares to the public on a stock exchange. This allows for significant capital raising but comes with extensive regulatory requirements and public scrutiny. 2. Debt Financing Debt financing involves borrowing money that must be repaid, typically with interest, over a specified period. This method allows businesses to retain full ownership but adds the responsibility of debt repayment. Types of Debt Financing Bank Loans: Traditional loans from commercial banks. These can include term loans, lines of credit, and asset-backed loans. Eligibility often depends on the business's creditworthiness, cash flow, and collateral. Business Credit Cards: While convenient for short-term needs, business credit cards typically carry high interest rates and should be used cautiously for capital raising. Mezzanine Financing: A hybrid of debt and equity financing, typically used for expansion or acquisitions. It often involves subordinated debt that can be converted into equity under certain conditions. Bonds: Debt securities issued by companies to raise capital. Investors who buy bonds essentially lend money to the company in exchange for regular interest payments. This is usually an option for larger, more established companies. 3. Alternative Funding Options Beyond traditional equity and debt, several alternative funding options cater to specific business needs and stages. Grants: Non-repayable funds provided by government agencies, foundations, or corporations for specific purposes, such as research and development or community projects. Eligibility criteria are often strict. Bootstrapping: Funding a business with personal savings, early sales revenue, and minimal external capital. This approach allows entrepreneurs to maintain full control but can limit the pace of growth. Revenue-Based Financing: Investors provide capital in exchange for a percentage of the company's future revenue until a certain multiple of the investment is repaid. This is often suitable for businesses with predictable recurring revenue. Crowdlending/P2P Lending: Similar to crowdfunding, but individuals lend money to businesses with the expectation of repayment and interest, often through online platforms. Factoring/Invoice Financing: Selling accounts receivable (invoices) to a third party at a discount to get immediate cash. This is a short-term solution for managing cash flow. Conclusion Choosing the right funding option depends on various factors, including your business stage, growth potential, risk tolerance, and desired level of control. It is advisable to thoroughly research each option, consult with financial advisors, and create a comprehensive business plan to present to potential investors or lenders.